Adrian V. Cole
7 min readFeb 1, 2022

Why Amazon is not a river, and other capitalist oddities: On naming, language and reality.

Mention the word “Amazon” these days and chances are people will assume you are talking about online shopping. “My odyssey” likely brings to mind a family minivan. And in that flagship vehicle you will also probably find Bluetooth, but not the Viking unifier of Denmark kind of bluetooth — Harald to his mates — but the short-link radio technology variety that allows us to listen to our favorite…

Adrian V. Cole

Writer of fiction & non fiction. Author of “Thinking Past: Questions and Problems in World History to 1750.” Politics Reporter at the American Independent