Wim Hoff’s Ten-Week Program: Whys and Whats.

I had been watching Wim Hoff and his “movement” for a year or more before he rolled out his on-line course. Frankly, I had been suspicious of the whole thing, partly because of the very enthusiastic nature of many of the participants —it had a kind of cultish feel, and the promises made were, I felt, immodest.

In addition to this, many of the actual feats that Wim had achieved — climbing Everest in a pair of shorts…

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Adrian V. Cole

Adrian V. Cole

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Writer of fiction & non fiction. Author of “Thinking Past: Questions and Problems in World History to 1750.” Politics Reporter at the American Independent